Build your brand voice
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Just the choice you make on this banner is remembered — nothing else. Without this, we'd re-ask on every visit.
Aggregate usage metrics — page views, traffic sources, broad engagement patterns. Runs in Consent Mode v2: when off, no cookies are set and Google only receives anonymous, cookieless aggregate signals.
Anonymised replays of how users navigate the site, used to find UX issues. The Clarity script is not loaded at all when this is off.